Building long-term value through strategy and partnership.


Milwaukee, WI

Investment Date:
November 2020

Pretzilla, based in Milwaukee, Wisconsin, revolutionized the pretzel category by pioneering its distinct fresh soft pretzel bread and snacks. Pretzilla specializes in a unique “light and airy with a touch of sweetness” soft pretzel bread and snacks, offering products such as Burger Buns, Mini Buns, Slider Buns, Sausage Buns, Hotdog Buns, Dinner Rolls and Bites. Distributed to over 10,000 stores nationally, the brand stands out with its non-GMO, allergen-friendly, vegan, and kosher products. As a trailblazer in the pretzel bread and snack market, Pretzilla has shown impressive innovation and currently dominates the retail soft pretzel sector.

© 2023 Highlander Partners